It is almost thirty years since the Delalande brand was launched on the fishing market in 1979. The soft material lures, already well known in America, were first produced using a new technique. The company, which started as a family business, quickly became a great success with European anglers. Within a few years, they had become the largest manufacturer in Europe. The dynamic development of the company is best illustrated by the construction of a new lead production plant in Romania. Today, they market their products in twenty-five countries, such as the well-known Sandra or King Lure.