The Penn legend began on the oceans, when they revolutionised deep sea fishing by replacing the old storage reels with the multi they invented. Finger snags were eliminated and the number of catches multiplied. Of course, the price was also legendary, as each piece was handmade using the best quality materials. Now mass-produced, the Penn name is still a byword for quality. The precision fit of their reels, the unbreakability of their sticks, further reinforce the legend.