Over the years, Fuji's research into materials has had a huge impact on rod building. From the very first ceramic guides - introduced by Fuji 40 years ago - the manufacturer has focused on quality of design and manufacturing. Their inventions at the time paved the way for new and improved methods in guide ring manufacturing.In 1995, Hopkins and Holloway became the UK distributor for the Fuji brand and in 2003 the relationship was further strengthened when Hopkins and Halloway became the European distributor for Fuji products.